Denza, the premium luxury brand under BYD, has launched a new global brand campaign featuring British actor Daniel Craig, coinciding with the brand’s international expansion in 2026. For Malaysia, the campaign also signals the upcoming arrival of Denza’s flagship model, the Denza Z9 GT.
The global campaign marks a step in Denza’s push into new markets across Europe, Latin America, the Middle East, and Africa.
Jacob Ma, Managing Director of BYD Malaysia, said, “Denza’s latest global campaign marks an exciting moment for the brand as it continues to grow its international presence, and it is equally meaningful for us here in Malaysia as we prepare for the next phase of the brand locally. The upcoming Denza Z9GT represents the very best of what Denza stands for, bringing together advanced technology, refined craftsmanship, elevated safety, and sophisticated design. We look forward to sharing more with Malaysian customers as we continue to grow the Denza brand in Malaysia.”
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Stella Li, Executive Vice President of BYD, added, “Daniel Craig represents a powerful combination of strength, sophistication and authenticity. Those qualities resonate deeply with what Denza stands for. As we bring the brand to the world across Europe, Latin America, the Middle East and Africa, we are proud to welcome an actor whose presence and character reflect the spirit of Denza. Together, we want to show how technology, design and emotion can come together to create a new vision of premium mobility.”