Adidas Malaysia has launched the adidas x Mercedes-AMG Petronas Formula One Team pop-up event at Central Exchange, The Exchange TRX, Kuala Lumpur. Running until 7 October 2025, the event transforms the city centre into a Formula One-inspired arena that blends motorsport, fashion, and interactive experiences for fans.
Timed with Singapore’s race weekend, the pop-up puts fans at the centre of the action – from high-performance racing simulators and reaction challenges, to bold fashion showcases, the experience celebrates adidas’ commitment to push sport beyond boundaries and bring the thrill of the track to the streets of the city.
The launch kicked off with a fashion show spotlighting eleven looks from the Adidas x Mercedes-AMG Petronas Formula One Team. Following the runway, Malaysian speed icons Alex Yoong and Minvern Kuah demonstrated their skills on the simulator, setting benchmark lap times for fans to chase throughout the week.
The excitement builds towards the grand finale on 7 October with the Speedster Car Simulator Race where the 40 fastest participants recorded throughout the week will return for one last showdown. The best 12 racers stand a chance to go head-to-head with Alex Yoong and Minvern Kuah, with the fastest male and female winners each taking home adidas vouchers worth RM1,500.
Highlights at Adidas x Mercedes-AMG Petronas Formula One Team Pop-Up Event
- Race Like a Pro Engagement Zone: Test your reflexes in the reaction challenges and take on the racing simulator to set your fastest lap.
- Where Speed Meets Style: Explore the Adidas x Mercedes-AMG Petronas Formula One Team Collection, blending Formula One precision with adidas sportswear DNA.
- Unlock more with adiClub: Members who complete all three engagement stations will collect stamps on their journey card, which can be redeemed for a complimentary coffee.
- Shop and Score: Consumers who spend RM 499 and above in a single receipt at the pop-up event can bring home an exclusive Mercedes-AMG car miniature model and decal; customisable on-site
The Mercedes-AMG Petronas Formula One Team pop-up event runs till 7 October 2025 at Central Exchange, The Exchange TRX, Kuala Lumpur. Entry is free, with fans invited to experience the thrill of motorsport like never before.
