Proton has officially opened its first-ever Sales City Centre in Malaysia, operated by Jaya Johan Sdn Bhd, an award-winning authorised Proton dealership under the Atiara Johan Group.
This milestone marks a new chapter in Proton’s customer experience journey: introducing a next-generation showroom and brand experience hub designed to go beyond traditional sales operations.
Located in Bukit Jalil, Kuala Lumpur, the new Proton Sales City Centre serves as a dedicated brand experience hub where visitors can explore Proton’s full range of vehicles, immerse themselves in the brand’s heritage, and gain insight into its future technologies.
Unlike typical 1S showrooms, the Proton Sales City Centre features an interactive brand experience, allowing customers to test drive every Proton model, enjoy exclusive promotions, and engage with Proton’s latest innovations in a modern, lifestyle-focused environment.
According to Mr. Eric Moo, Group CEO of Atiara Johan, the new Sales City Centre was designed to be welcoming, modern, and customer-focused, “The Proton Sales City Centre is the first stop to experience Proton’s newest vehicles and future innovations. Visitors can enjoy a cuppa while exploring the brand in an engaging walkthrough, as well as take advantage of exclusive launch promotions, trade-in support and financing options. More than just a showroom, these brand centres connect customers with Proton’s journey and aspirations as a global automotive manufacturer.”
Jaya Johan’s stellar track record made it the first Proton dealer in Malaysia to qualify for this milestone. The company’s Proton 3S Centre consistently ranks as one of the top performers in both sales and aftersales, and has earned Proton’s prestigious 5-star Dealership award.
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Every vehicle purchased at the Proton Sales City Centre will continue to be fully supported by Jaya Johan’s nearby 3S facility located in Puncak Jalil, which is equipped with state-of-the-art diagnostic tools and enhanced service equipment to deliver comprehensive aftersales care.
The Proton Sales City Centre by Jaya Johan is located at: D-1-1, Pusat Perdagangan Bandar, Persiaran Jalil 2, Bukit Jalil, Kuala Lumpur. Operating hours are daily from 10:00 AM to 9:00 PM.
For enquiries, customers can contact or WhatsApp 010-909 7239 or visit the showroom for more information and updates.