Following the successful launch of the limited-run Proton X50 Black Edition, Proton has officially introduced Quartz Black as a standard color option across all variants of the Proton X50, effective starting April 2026.
The decision to expand the availability of the black colorway follows the immediate success of the Proton X50 Black Edition in March, which was limited to just 200 units and exclusively available for the Flagship variant. By making Quartz Black available across the entire X50 lineup, Proton aims to meet the high customer demand for the darker hue. Practically, black vehicles maintain strong desirability across different buyer groups, aiding in resale value and residual retention in the Malaysian market.
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he Proton X50 continues to maintain its segment-leading position amidst a highly competitive B-segment SUV market. Key sales facts include:
- March 2026 Sales: 3,265 units sold.
- Q1 2026 Total: 7,571 units sold, reaffirming its position as Malaysia’s most popular SUV model for the first three months of the year.
- Year-on-Year Growth: Q1 2026 sales represent a 48% increase compared to the first three months of 2025, driven by the updated model introduced in July 2025.
To support the growing X50 customer base, Proton has implemented a suite of after-sales initiatives designed to minimize downtime and improve the ownership experience:
- Fast Service: Quick turnaround times of 90 minutes for basic maintenance (engine oil and filter replacements). Applies to customers who book ahead and wait on-site.
- 1-Day Service Delivery: Ensures vehicles requiring more extensive scheduled servicing are returned within 24 hours, applicable to both scheduled appointments and walk-ins.
- Relief Car & Compensation: If vehicle repairs require more than three working days to complete, Proton will provide the customer with a relief vehicle alongside a complimentary one-time service covering both parts and labor.
“The Proton X50 is the company’s spearhead for its SUV range and has been an unprecedented success since its introduction in 2020,” said Dato’ Ir Abdul Rashid Musa, Chief Executive Officer of Proton Edar. “This success is built on the quality of the product and our understanding of customer needs. The introduction of Quartz Black as a permanent color option, paired with our continued emphasis on the after-sales customer experience, are prime examples of our ethos to provide a modern, stylish, and dependable SUV for Malaysians.”
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