Chery is set to introduce a renewed global brand philosophy centered on family mobility at the upcoming Auto China 2026 exhibition in Beijing and the concurrent Chery International Business Summit in Wuhu this April. This strategic repositioning signals Chery’s transition from a traditional automotive manufacturer into a comprehensive provider of family mobility solutions.
Anchored in the practical needs of family travel, Chery’s new market positioning aims to provide a complete, one-stop mobility solution. The brand will focus its future development framework on three core ownership pillars:
- Spacious comfort
- Comprehensive safety
- Intuitive intelligent interaction
At Auto China 2026, Chery will share the stage with AiMOGA Robotics to showcase the integration of robotics into its intelligent mobility ecosystem. Rooted in Chery’s in-vehicle systems, this collaboration breaks traditional boundaries under an “Automobile + Robot” concept.
- Real-World Applications: The exhibition will highlight practical use cases for this technology across automotive showrooms, customer engagement, and public service environments—such as AiMOGA robots currently acting as traffic officers to safely guide students across busy roads in China.
- New Humanoid Robots: AiMOGA will host a dedicated global launch event to unveil a new generation of humanoid robots and an expanded product matrix designed for diverse environments.
The Chery International Business Summit will outline the Group’s future industrial direction, providing clarity on AiMOGA’s global collaboration strategy and Chery’s long-term mobility goals.