Six months after its launch, Proton International Corporation Sdn Bhd (PICSB) has introduced the Proton X50 facelift in Brunei – the first export market for Proton’s updated B-segment SUV.
Prices start from BND 27,499 (~RM 86,700) for the Executive variant, while the Premium goes for BND 31,500 (~RM 99,300). The Flagship variant, on the other hand, goes for BND 34,500 (~RM 108,700). Proton is offering an early bird promo, in which the first 100 customers are entitled to a BND 1,500 discount.
The launch event was held at Bandar Seri Begawan yesterday, the event was graced by His Excellency Dato’ Mohd Aini Antan, High Commissioner of Malaysia to Brunei Darussalam, and attended by Wan Wei, Vice President of PICSB, Tan KahBoon, Chairman of Pad Motors Sdn. Bhd, and Hambali bin Pehin Salleh, Managing Partner of PAD Motors.
Read Also: First Drive: 2025 Proton X50 – How’s the new 1.5L 4-cyd engine like?
In 2025, PICSB exported a total of 6,000 units, with the Proton X50 emerging as a key contributor to that volume, accounting for 29% of sales.
As it stands, the Proton X50 contributed 38% of total sales in this oil-rich country, reinforcing its status as one of the top SUV choices within the market.
Read Also: Battle of the B-SUVs: 2025 Proton X50 vs Chery O5 facelift
PICSB targets to sell 1,000 units in 2026, further cementing Brunei as an important contributor to PICSB’s export growth. The Proton Saga MC3 will also be exported to this tiny country in due time.
Read Also: Geely Saga? Proton set to return to the Philippines after 20 years
“Brunei is the first overseas market to introduce the All-New Proton X50, and this reflects the confidence Proton has in Brunei as an export market as well as the trust in our long-standing partnership with PAD Motors. It also highlights the important role Brunei continues to play in Proton’s international journey. With models like the Proton X50, the company is well-positioned to achieve its 2026 export targets and accelerate towards our long- term ambition of reaching 330,000 units by 2030, with 30% contributed by export markets,” said Wan Wei, Vice President of Proton International Corporation Sdn. Bhd.
Read Also: All-new 2025 Proton X50 facelift: Goodbye 3-cyl, hello brand-new 4-cyl BHE15 1.5L turbo