After a strong January when Proton’s sales hit a 15-year high, the company’s February sales witnessed a 31% reduction in sales to 13,566 units. Back in January, Proton sold 19,833 units.
Despite that, the amount still marks a 20.8% increase over the same month in 2025, thus bringing the year-to-date (YTD) sales to 33,399 units – a jump of 57.9%.
Total Industry Volume (TIV) is predicted to decrease by 17.6% to just 52,996 units as the February festive season slowed vehicle deliveries. Proton’s market share for February is expected to be at 25.6% while the YTD market share currently sits at 28.5%.
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Proton Saga MC3 continues to be Proton’s main volume driver
The best-seller for Proton remains the Proton Saga. After its best-ever sales month in January, another 6,047 units were delivered in Feb, bringing the YTD sales to 16,332 units, marking a jump of 69.8% compared to the previous year. As such, the Saga cements its position as the best-selling model in Malaysia.
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As for the Proton X50, a total of 1,842 units were sold in February. In terms of YTD sales, the figure stands at 4,271 units, marking a 31.1% increase over the same period last year.
Then there’s the latest Proton S70, which sold 1,940 units in February. YTD figure trails the X50 marginally at 3,544 units, though it marks a 51.5% increase compared to the previous year.
Speaking of the Proton S70, less than a month since the launch of the refreshed four-cylinder model, Proton has received roughly 5,000 bookings for the new C-segment sedan.
“2026 has started brightly for PROTON with strong customer interest for our new range of models that offer a compelling mix of design, the latest technologies, efficiency, and value. At the same time, our efforts to improving the customer experience in the showroom and service centres is starting to pay dividends, further reinforcing our brand values.
“In the short-term, our most immediate challenge is to manage customer waiting times by increasing production and delivery numbers every month while maintaining product quality levels. With the investments made in our Tanjong Malim plant in recent years, we can meet the challenge, which should be proven by the sales numbers in the next few months,” said Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer, Proton Edar.
“New products boost brand visibility amongst car buyers but to ensure they stay with us, Proton has invested in initiatives to improve the brand experience for our customers. From spacious and comfortable showrooms with modern after sales facilities to an industry leading online experience, the aim is to make ownership a convenient and rewarding experience,” he added.