Proton’s 10,000 sMILEs Expedition passed through Sabah on 18-May 2026, taking the Proton Saga, X50, and S70 from the streets of Kota Kinabalu up to the highland routes of Kundasang. The expedition is running in conjunction with Visit Malaysia 2026.
The Kota Kinabalu stretch gave the Saga and X50 an urban setting to demonstrate everyday usability. The Saga’s highlights include a 420-litre boot, wireless Apple CarPlay and Android Auto, reverse camera, parking sensors, and a 1.5-litre i-GT engine with CVT. The X50 brought its 360° HD camera with 180° Transparent View, Auto Park Assist, 12 parking sensors, voice command, and a 1.5-litre turbocharged i-GT engine with adaptive drive modes and Hill Descent Control.
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The winding climb to Kundasang was left to the S70, which Proton is positioning as its highland-capable sporty sedan. It is powered by the same 1.5-litre i-GT turbo engine, here paired with a 7-speed DCT, and comes with Intelligent Cruise Control, Lane Departure Warning, and Proton’s Ride & Handling tuning.
Along the way, the convoy stopped at Fook Loi Corporation, one of Proton’s Sabah dealership partners, for a Fast Service 10-Point Service Check. Proton operates 12 service outlets across Sabah, supported by a Regional Parts Centre in Inanam.
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Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer of Proton, said, “This expedition allows Proton to experience Sabah in a more meaningful way — through its people, its communities, its culture and its roads. From Kota Kinabalu to Kundasang, we were able to show how our vehicles perform in real conditions while also contributing to Sabah Cheshire Home and strengthening collaboration on sustainability efforts at Kinabalu GeoPark. This is what the 10,000 sMILEs Expedition represents: connecting products with people, and mobility with purpose.”
The expedition continues into Brunei and Sarawak, with dealership activations and community outreach planned along the route.
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