Sime Motors is marking its 45th anniversary in Malaysia, celebrating nearly five decades of growth, innovation, and customer trust. Established in 1980, the company has evolved into Malaysia’s largest automotive retailer, representing a wide portfolio of global marques and shaping the nation’s mobility landscape.
Today, Sime Motors retails and services some of the world’s most recognisable automotive names, including BMW, MINI, BMW Motorrad, BYD, Denza, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche, as well as pre-owned solutions via Auto Selection, Drivecare, and EV Next for used EVs. This breadth of representation cements Sime Motors as a one-stop centre for premium and everyday mobility.
Since its founding, Sime Motors has consistently pushed the Malaysian automotive industry forward:
- 1980s to 1990s: Established a trusted retail presence and nationwide customer reach.
- 2000s: Expanded rapidly across luxury, premium, and mass-market segments with stronger sales and aftersales networks.
- 2010s: Introduced additional international marques while enhancing ownership experiences.
- 2020s: Opened Sime Motors City in Ara Damansara—the largest automotive complex in Southeast Asia—and accelerated its EV strategy with brands such as BYD.
“Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability and creating value for our customers,” said Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime. “The Motors business is an important growth driver for Sime, and we are proud to see how Sime Motors has become a trusted name in Malaysia and a key force in the region’s mobility landscape. As we celebrate this milestone, we look forward to unlocking new opportunities, particularly in electric mobility and to the wider Asia Pacific market.”
“This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future,” said Andrew Basham, Managing Director of Sime Motors. “For 45 years, we have had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. At Sime Motors, we will keep driving innovation, creating solutions and building customer trust at the core of everything we do.”
Sime Motors will mark the occasion with a series of customer-focused initiatives, including:
- 45th Anniversary Sales Carnival (5–7 September, Sime Motors City) with exclusive deals, test drives, and entertainment
- Lucky Draws featuring a grand prize BMW 2 Series and monthly giveaways through December 2025
- Orchestrating Excellence concert celebrating 45 years of automotive achievement
- 45-Hour Sales Marathon in October with record-breaking promotions
- Community-themed staff and customer events such as retro nights and sports days
As Sime Motors reflects on its journey, the company reaffirms its focus on sustainable mobility, digital retail innovation, and developing its workforce to continue delivering top-tier ownership experiences across Malaysia and Southeast Asia.
Watch: Sime Motors 45 Years Anniversary Carnival from 5th to 7th September 2025