GWM Malaysia has outlined a strategic roadmap for 2026 to 2028, targeting 6% market share, 60,000 annual sales, and a position among the top 10 automotive brands in Malaysia, including the top three Chinese brands. The direction was shared at the company’s annual Media Appreciation Night in Kuala Lumpur on 1-April 2026.
The targets follow a strong 2025 in which GWM recorded nearly 5,900 vehicle sales, representing 177% year-on-year growth.
Roslan Abdullah, Chief Operating Officer of GWM Malaysia, said, “At GWM Malaysia, our focus has always been on building a long-term automotive brand in this market. We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value. This is supported by a growing nationwide network. This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust.”
He added, “The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem. Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead.”
On the product front, GWM Malaysia maintains a multi-powertrain lineup across ICE, HEV, PHEV, and BEV options under four marques — Haval, Tank, ORA, and WEY. The upcoming Tank 300 HEV is set to launch soon, with other models likely to be the Haval Raptor, Ora 5 HEV, and Wey 03.
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On the network front, GWM Malaysia is targeting 60 dealer outlets nationwide, with upgraded corporate identity standards rolling out from 2026 to standardise the retail experience across the network. Aftersales support is backed by a 95% nationwide parts fulfilment rate and the GWM Care customer satisfaction system.
GWM Malaysia also reiterated its commitment to CKD operations and localisation, with ambitions to position Malaysia as an ASEAN production and export hub for high-value vehicles.
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