Proton posted 18,156 units in April 2026, bringing its year-to-date total to 67,298 units, marking a 40.9% jump over the same period in 2025. The company is targeting 200,000 units for the full year.
Proton’s April market share is estimated at 25%, with its year-to-date (YTD) share forecast at 26.4%. For context, the broader Malaysian market grew 17.7% in April year-on-year (YoY), but the year-to-date (YTD) TIV growth is a more modest 1.8% — meaning Proton is outpacing the market by a significant margin.
The Proton Saga bounced back strongly in April after supply constraints weighed on February and March sales. 8,207 units were delivered in April, marking an increase of 50.9% over March, thus bringing its year-to-date (YTD) total to 29,977 units, a 42.8% increase over 2025.
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The Proton S70 posted its best-ever monthly sales figure with 2,377 units in April, bringing its year-to-date (YTD) total to 8,175 units, up 32.3% year-on-year (YoY). The model was updated in February with revised exterior styling and Proton’s 1.5-litre four-cylinder i-GT turbocharged engine.
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On the SUV front, the Proton X50 sold 2,603 units in April, bringing its year-to-date (YTD) total to 10,174 units and retaining its position as the best-selling B-segment SUV. The Proton X90 continues its recovery with 462 units in April, marking its best month since December 2023 and a 43% increase over March. Year-to-date (YTD) X90 sales are up 28.1% over 2025.
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Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer of Proton Edar, said, “Proton’s continued sales surge to start 2026 is the result of our careful product planning and investment in new technologies as well as the sales and after sales service delivered by our network of dealerships. With so many new competitors lined up against our models, it is vital to deliver products that meet the needs of our customers while reinforcing brand image and consumer confidence through a first-class ownership experience. Overall, we are on the right path to achieve our targets for 2026 and with more launches and new initiatives in the pipeline for this year and the next few years beyond, Proton hopes to be able to position itself as the best choice for Malaysian car buyers as well as the country’s leading export OEM.”
As for Pro-Net, Proton’s New Energy Vehicle (NEV) arm set a new monthly sales record in April with 3,420 units delivered, bringing its year-to-date (YTD) total to 11,664 units.
The eMas 5 led the charge with 1,771 units in April, bringing its YTD total to 8,473 units, recording the highest of any EV model in Malaysia. The eMas 7 posted its third consecutive month of growth with 636 units, bringing its YTD total to 1,436 units.
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The standout performer was the eMas 7 PHEV, which delivered 1,013 units in its second full month of sales, strong enough to make it the best-selling PHEV in Malaysia. YTD deliveries stand at 1,755 units, with more expected as supply catches up with demand.
Zhang Qiang, Chief Executive Officer of Pro-Net, said, “Proton eMas continues to attract the attention of Malaysians looking to enter the EV and PHEV market, thanks to our strong product lineup and dealer network. By introducing new colours and variants periodically, we keep interest levels high while remaining vigilant of the need to keep up with any technological advancements introduced. There will be more highlights to come in 2026, so we are confident of ending the year as Malaysia’s favourite EV and PHEV brand.”
