Now that the first half of 2025 is over, Proton has released its sales figures for the first half of the year.
Last month, group sales amounted to 11,069 units, a slight increase compared to the same month last year, while year-to-date (YTD) sales stood at 72,156 units.
With that sales figure, market share for Proton is estimated to be at 20.7%, a slight 1.1% increase over the previous month and 1.2% ahead of the YTD figure of 19.5%. The total industry volume (TIV) is estimated to be at 53,500 units in June, a reduction of 21% compare to the May, which was 68,007 units.
As for sales figures for individual model, Proton sold a total of 1,657 units of the X50, including 353 units that were exported. YTD sales for the Proton X50 is at 11,361 unit, cementing its position as the best-selling model in its segment.
The order books are now opened for the all-new 2025 Proton X50, which will be launched in July.
Watch: 2025 All-New Proton X50 Four Cylinder 1.5T /// 史上最強 B-Segment SUV 來了
Despite June being a sluggish month, Proton still managed to sell 174 units of the Proton X90 and 1,402 units of the Proton S70 – both cementing their position as segment leaders.
Proton also managed to sell 533 units of the X70 in June, bringing the YTD figure to 4,354 units, marking a 46.3% increase over its 2024 sales numbers.
On the more affordable end of their line-up, the Proton Saga saw 5,206 units sold in June, followed by the Persona and Iriz, which sold 1,171 and 288 units, respectively.
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Zhang Qiang, Deputy Chief Executive Officer, Proton Edar said, “After performing strongly in May, automotive sales dropped by 15,000 units in June due to external factors such as rising tensions in the Middle East and the expansion of the scope of SST affecting buyer sentiment. Despite this, Proton managed to outperform the market to increase our market share percentage ahead of a busy second half of the year where we have a full slate of events and model introductions. With new models arriving in our showrooms, the outlook is for the company to have a stronger second half to 2025 as we seek to increase sales for our ICE and EV offerings.”
Although sales in the domestic market was sluggish, Proton’s export division witnessed a surge in sales, with 414 units exported to various overseas markets last month, 56.8% more than the same period last year. It brings the total exports units to 2,250 for the first half of the year.
The Proton eMas 7 also continues to outsell other EVs in the market, with a total of 4,253 units sold within the first six months of the year (domestic and export). Proton’s sole EV offering currently has a 24% market share in the EV segment.
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“The bulk of Proton’s current sales volume is taken up by domestic ICE vehicles, but export and EV sales have tremendous future growth potential. We forecast a steady increase in export sales as the company explores more new markets. As for EV sales, the market is expanding as more infrastructure is established and the confidence gap closes for buyers who remain on the fence, so we are hopeful of a quantum leap in sales with the introduction of more Proton e.MAS models,” added Zhang Qiang.