9 July 1985 marks the birth of the Proton Saga, a car that would go on to define Malaysian mobility. Now, exactly 40 years later, the Proton Saga remains a household name, holding the title as Proton’s longest-running and best-selling model. Over that 40 years, Proton has sold more than 2 million units worldwide.
The Proton Saga continues to be the top choice for fresh graduates and first-time car buyers in Malaysia, thanks to its unbeatable combination of practicality, affordability, and ride and handling – traits that have stayed consistent through generations.
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Moreover, the Proton Saga’s quality has been improved significantly. Per the Geely group’s Global Consumer Product Audit (GCPA) score, the Proton Saga dropped from 2,580 points in August 2024 to 1,050 points in May 2025. The lower the GCPA score indicates lower production line issues based on their severity, meaning higher quality.
Desmond John Pinto, Vehicle Program Executive said, “With its strong national appeal, practical features, and a growing list of satisfied owners, the Saga is more than just a car. As we celebrate its 40th anniversary this year, this enduring icon remains a symbol of the nation’s progress, mobility, and everyday achievement, still driving Malaysia forward, one family and first-time owner at a time. The journey continues, and with a new model on the horizon, the Saga is set to redefine its legacy for generations to come.”
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The Proton Saga caters to Malaysians
According to a recent market survey, a remarkable 64% of the Proton Saga buyers are first-time car buyers.
Another 18% of the Proton Saga buyers are additional car buyers, while the remaining 17% are replacement car buyers. Of the 57,674 samples taken for this survey late last year, about 59% of the buyers are male, while 41% are female, showing that the model appeals to both genders with a slight skew towards male buyers.
On the life-stage front, 48% of Saga owners are married with children, while 41% are single. This data further highlights the model’s ability to serve diverse needs; from weekend grocery runs to daily commutes to work or campus.
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From 3-May to 31-July, Proton is organizing the “Saga, A True Malaysian Icon” test drive contest, which allows participants to win exclusive ride with KOL ambassadors.
For diecast scale model collectors, there is a white version of the Hot Wheels Proton Saga with the limited-edition packaging. Said model went on sale at retailers on 7-July and will also be available at Proton outlets nationwide via promotions for Proton customers.